About SkyBlue
Hi, I'm Martin Lasarga.
Founder & Fractional CMO · Brentwood, CA
I'm Martin — a Brentwood-based growth partner who's spent 15+ years building marketing workflow automation for hyperlocal advertisers. I started SkyBlue because local owners deserve enterprise-grade systems without the enterprise overhead.
Verify my background on LinkedIn →Why I started SkyBlue
For 15+ years I've designed marketing workflow automation — the lead routing, follow-up, scoring, and reporting plumbing that makes paid media actually convert — always in service of hyperlocal advertisers. SkyBlue is where I bring that same playbook to Bay Area owners who'd rather run their business than wrestle with their tech stack.
The promise is simple and the same every time: local strategy, automated systems, measurable revenue. Less chaos, more control — and you own everything we build.
Experience that informs the work
15+ years across marketing technology, customer experience, and full-funnel growth — most recently leading marketing for B2B and SMB brands across the Bay Area.
- Marketing Workflow Automation (HubSpot, Klaviyo, Customer.io, n8n, Zapier)
- Hyperlocal Paid Media (Google, Meta, LSAs)
- Lead Routing, Speed-to-Lead & SMS Auto-Reply
- AI Search Optimization (AEO / GEO) for Local Businesses
- GA4, Server-Side Tracking & Owner-Readable Attribution
- Local SEO & Google Business Profile Strategy
Local roots
I live and work in Brentwood, CA. Most of my clients are within an hour's drive — roofers, dentists, contractors, restaurants, and service businesses across Contra Costa and the East Bay. I show up in person when it matters.
How I work with owners
- Owner-friendly language. No jargon, no black boxes. If I can't explain it on a whiteboard in 60 seconds, I shouldn't be charging you for it.
- ROI-tied decisions. Every channel maps to leads, cost per lead, and revenue. One dashboard, owner-readable.
- Automation without losing the human touch. We automate the repetitive work so you can spend more time on the customers and the craft.
Want to see if we're a fit?
A 15-minute call. No pitch deck. We look at your numbers, agree on what would move the needle, and you decide what's next.
Book a 15-min fit callReady to build the systems behind growth?
Book a complimentary 15-minute strategy call. We'll discuss your goals, current marketing, and where technology can unlock the next stage of growth.