How white label SEO works in practice
The reseller agency owns the client relationship — strategy calls, billing, reporting cadence. The white label fulfillment partner does the SEO work in the background, delivers in branded reports (with the reseller's logo), and stays off client calls unless invited.
The reseller marks up the wholesale price 1.5-2.5x. A $1,500/mo wholesale engagement becomes $2,500-$3,750 to the end client, with the spread covering the reseller's account management, sales, and margin.
What's included in white label SEO
Standard scope:
- Technical SEO audit and fixes (crawlability, Core Web Vitals, schema)
- Keyword research and content briefs
- On-page optimization (title tags, meta, headers, internal links)
- Monthly content production (3-8 articles depending on tier)
- Local SEO (Google Business Profile, citations, local landing pages)
- Link earning (digital PR, HARO, guest contributions — not PBN/spam)
- AI search optimization (FAQ schema, llms.txt, entity content) on modern programs
- Monthly reporting in branded template
Pricing benchmarks
US-based white label SEO in 2026: $750-$3,500 per client per month wholesale. Offshore content-mill providers run $200-$800/mo but rarely deliver senior-level strategy or AEO infrastructure. Add-ons: technical audits $1,500-$5,000 one-time, link earning campaigns $2,000-$10,000 per campaign.