Brentwood HVAC contractor: 3.5x qualified leads, CPL cut 61% in 6 months
Multi-truck HVAC company in East Contra Costa was paying for Google Ads with no lead routing, no speed-to-lead automation, and no idea which campaigns produced booked jobs. SkyBlue rebuilt the funnel end-to-end.
Client name anonymized at request. Metrics and timeline are real.
Before & after
| Metric | Before | After |
|---|---|---|
| Qualified leads / month | 18 | 64 |
| Cost per qualified lead | $87 | $34 |
| Speed to first contact | 4h 12m | 1m 24s |
| Booked jobs / month | 11 | 39 |
| Attributed revenue / month | $28,400 | $104,800 |
| ROAS (paid media) | 2.1x | 6.8x |
The challenge
Leads landed in a shared inbox, response time averaged 4+ hours, and the owner could not tell which Google Ads campaigns produced booked jobs vs. tire-kickers. Monthly spend was $6,200 with no attribution.
What SkyBlue did
- →Restructured Google Ads into service-line + neighborhood campaigns (Brentwood, Antioch, Oakley, Discovery Bay)
- →Built speed-to-lead SMS auto-reply + round-robin tech routing in HubSpot (under 90 seconds)
- →Server-side conversion tracking tied to actual booked jobs, not form fills
- →Weekly owner-readable dashboard: leads → booked → revenue per campaign
- →Google Business Profile + review velocity program for Map Pack reinforcement
The outcome
By month 6 the owner had a repeatable system: every lead routed in under 2 minutes, every dollar of ad spend tied to a booked job, and a 60-second weekly dashboard he could read on his phone between calls.
In the client's words
"We went from chasing leads to leads chasing us. The SMS auto-reply alone changed our close rate."
"First agency that actually showed me which ads produced booked jobs — not just clicks."
"The dashboard takes me 60 seconds on Monday morning. That's it. I know everything."
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