Walnut Creek dental practice: 47 → 138 new patients/month in 5 months
Two-doctor dental practice had a great team and a tired website. Lead flow was lumpy, the front desk was missing calls, and there was no recall or reactivation system. SkyBlue rebuilt the acquisition + lifecycle engine.
Client name anonymized at request. Metrics and timeline are real.
Before & after
| Metric | Before | After |
|---|---|---|
| New patients / month | 47 | 138 |
| Website conversion rate | 1.1% | 4.6% |
| After-hours capture rate | 0% | 71% |
| Reactivated patients (5 mo) | — | 312 |
| Cost per new patient | $184 | $71 |
| Monthly production lift | baseline | +$94k |
The challenge
47 new patients/month with no growth in 2 years. Website converted at 1.1%. Front desk missing 30%+ of after-hours calls. No reactivation campaign for inactive patients in the PMS (2,400 of them).
What SkyBlue did
- →New conversion-focused landing pages for top services (Invisalign, implants, new patient)
- →Google Ads + Local Service Ads with neighborhood targeting (Walnut Creek, Alamo, Lafayette)
- →Klaviyo lifecycle program: new-patient nurture + 12-month reactivation flow to PMS list
- →AI voice assistant for after-hours calls → text-back + online scheduling
- →Weekly attribution dashboard tied to PMS production
The outcome
Practice is now compounding: paid + organic + lifecycle stack feed each other, the front desk is no longer the bottleneck, and the doctors have visibility on every dollar producing a chart.
In the client's words
"We added the equivalent of a third producer without hiring one. The lifecycle program alone paid for the engagement in month two."
"I never thought marketing could feel this organized. Every Monday I know what worked, what didn't, and what's next."
"The after-hours AI assistant is the unsung hero. Those used to be lost calls — now they're new patients."
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