East Bay hardscape contractor: a client-owned website and lead system for paver and patio projects
A hardscape company building paver patios, driveways, concrete, retaining walls and fences across Contra Costa and Alameda County. SkyBlue organized their accounts in their own name, then launched a new website with local service pages, tracking and ads.
Client name anonymized at request. Metrics and timeline are real.
Before & after
| Metric | Before | After |
|---|---|---|
| Account ownership | Scattered | Owned by client |
| Traffic sources | Referrals | Organic + paid |
| Quote requests | Word of mouth | Arriving via website |
The challenge
Work came mostly through word of mouth, and the business's website, listings and marketing accounts were spread across different places with no clear ownership.
What SkyBlue did
- →First step: put the domain, website, Google Business Profile, analytics and ad accounts in the client's own name, so the business keeps continuity no matter who it works with.
- →Built a new website with dedicated pages for pavers, driveways, concrete, retaining walls and fencing.
- →Added local service-area pages for Contra Costa and Alameda County cities.
- →Set up quote-request forms with call, form and source tracking, and launched paid ads.
The outcome
Early signals: the new site is already getting organic search and paid ad traffic, and the first quote requests are coming in through the website. Results will be updated as the engagement matures.
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