Lead Generation
Turn searches into booked jobs
For service businesses that need the phone to ring this month, not next year. We run conversion-optimized Google Ads and Local Service Ads with full call tracking, server-side attribution, and weekly negative-keyword hygiene so every dollar is traceable to a qualified lead.
Custom-quoted to your business — no public pricing. Reply within 24 hours.
What you get
Tangible business outcomes, not vanity metrics.
Qualified leads, not clicks
We optimize for booked phone calls and qualified form fills — the things your CFO cares about — not impressions or CTR.
Lower cost per lead
The goal is a cost per qualified lead you can see and act on. On one HVAC account it went from $87 to $34 after tracking and targeting were rebuilt. Your numbers depend on your market and margins.
Better conversion rates
Landing pages built and tested for your service category, not generic templates, so more of your traffic actually converts.
Revenue you can attribute
Call tracking + CRM stitching tells you which keyword, ad, and landing page drove each booked job.
What's included
Everything in Local Growth, plus paid lead generation below.
Google Ads management
Search, Local Service Ads, Performance Max, retargeting — senior-led, no junior account managers.
Conversion tracking
GA4, GTM, server-side conversions, and offline conversion imports so iOS doesn't break your data.
Call tracking
CallRail integration with dynamic number insertion, call recording, and qualified-lead scoring.
Landing page optimization
Service-specific landing pages tested for headline, offer, and form variants to lift conversion rates.
Lead dashboard
A live dashboard showing leads, cost-per-lead, source attribution, and ad spend — updated daily.
Weekly account hygiene
Negative keyword sweeps, search-term reviews, bid adjustments, and PMax asset refreshes every week.
How it works
Account audit + tracking install
Week 1: we audit your existing accounts, install proper tracking, and build the conversion infrastructure most accounts are missing.
Launch & learn
Weeks 2–4: campaigns go live, we feed the algorithms clean conversion data, and we start optimizing toward qualified leads.
Scale what works
Month 2+: we shift budget toward the keywords, ad groups, and geos producing the lowest cost-per-qualified-lead, and kill the rest.
Common questions
How much ad spend do I need?
For local service businesses, $2,500–$10,000/month in media is the productive range. Below $1,500/month rarely produces enough conversion data to optimize against.
Do you do Local Service Ads (LSAs)?
Yes. LSAs usually have the lowest cost-per-lead for eligible service categories ($20–$80/call). We handle the Google Guaranteed badge process end-to-end.
Who owns the ad account?
You do. We manage your account under your billing — never ours. If you ever leave, your data, audiences, and history go with you.
How is your reporting different?
We report on qualified leads and revenue, not impressions. Every monthly report includes the next 30-day optimization plan.
Ready to start with Lead Generation?
We'll send a custom plan with scope and pricing within 24 hours.