Marketing Analytics Consulting in Brentwood, CA — Trustworthy Data, Decisions That Stick
We rebuild and run marketing analytics for Brentwood, East Bay, and Bay Area businesses — GA4, GTM, server-side tracking, CRM-revenue stitching, and dashboards your executive team will actually open.
Outcomes you can expect
- Conversion tracking that recovers the 15–30% of conversions lost to iOS 14/15 + ad blockers
- GA4 + GTM rebuilt to enterprise standards
- Server-side tagging via GTM Server to bypass tracking restrictions
- Closed-loop revenue attribution from first touch to closed deal
- Executive dashboards that the CFO and CEO actually use
Why most SMB analytics setups are broken
Four problems we see in 90% of audits: conversions firing twice (or not at all), GA4 set up with default settings that miss 30% of traffic, no server-side tracking (so iOS 14/15 silently breaks attribution), and no stitching to CRM revenue. We fix all four in the first 30 days.
Our analytics rebuild process
Week 1: full tracking audit + measurement plan. Weeks 2–3: GTM rebuild + server-side install + GA4 hardening. Weeks 4–6: CRM stitch + revenue reporting + executive dashboards. Ongoing: weekly QA + monthly insights.
Tools we standardize on
GA4 (web + app), Google Tag Manager (client + server containers), CallRail or CallTrackingMetrics for call attribution, Looker Studio for executive dashboards, BigQuery for raw data when needed. CRM integrations via native connectors or RudderStack/Segment.
Frequently asked
How much does analytics consulting cost?
Initial rebuild: $5,000–$15,000 one-time. Ongoing analytics + dashboarding: $1,500–$5,000/month. Server-side tagging adds $50–$200/month in infrastructure costs (passed through, not marked up).
Why do I need server-side tagging?
Apple's iOS 14/15 + Safari ITP + ad blockers prevent 15–30% of conversions from firing through client-side GA4 and ad pixels. Server-side tagging routes data through your own server, recovering most of that loss and dramatically improving paid-media optimization signals.
Do you build BI dashboards too?
Yes. Looker Studio is our default (free, integrates with everything). For larger clients we build BigQuery-backed dashboards in Looker Studio Pro or Metabase. Power BI and Tableau as needed.
Ready to build the systems behind growth?
Book a complimentary 30-minute strategy call. We'll discuss your goals, current marketing, and where technology can unlock the next stage of growth.