Google Ads for Contractors in Brentwood, CA — Exclusive Leads at Lower Cost Than Angi
Google Ads management built specifically for general contractors and trades in the East Bay — Local Service Ads, search campaigns on high-intent project queries, Performance Max when conversion data is ready, and call tracking tied to booked estimates.
Outcomes you can expect
- $40–$120 cost-per-lead via Local Service Ads (Google Guaranteed)
- Search campaigns on high-intent project queries by trade + city
- Performance Max for trades with rich conversion data (90+ days in)
- Conversion tracking tied to booked estimates, not just calls
- Project-specific landing pages (kitchen remodel, bath remodel, addition)
Contractor Google Ads playbook
Three campaign types: (1) Local Service Ads for trades that qualify (general contractors, HVAC, plumbing, electrical, roofing); (2) Search campaigns on project + city queries with dedicated landing pages by project type; (3) Performance Max layered in once conversion data is rich (90+ days, 30+ conversions/month).
Why project-specific landing pages convert
Generic 'contractor' landing pages convert at 3–7%. Project-specific landing pages (kitchen remodel + city, bath remodel + city, addition + city) convert at 10–20% because they match search intent and showcase relevant portfolio work. We build one per high-intent project type.
Tracking to booked estimates
Click → call → booked estimate → closed job. We integrate with your CRM (HubSpot, Pipedrive, Close, JobNimbus, Buildertrend) so every paid lead is tracked to revenue, not just call volume.
Frequently asked
How much should a contractor spend on Google Ads in Brentwood?
Productive range: $2,500–$8,000/month in media for single-location contractors. Larger GCs and multi-trade operations run $8,000–$25,000/month spread across LSA, Search, and PMax.
Is LSA worth it for contractors?
Yes — for GCs, HVAC, plumbing, electrical, and roofing. LSA is typically the lowest-CPL channel. The Google Guaranteed badge also signals trust for higher-ticket projects.
How long until Google Ads is profitable for a contractor?
LSA produces leads in days. Search Ads typically take 30–60 days to optimize to target CPL. Performance Max needs 90+ days of conversion data before it should be launched, then 30–60 days to ramp.
Ready to build the systems behind growth?
Book a complimentary 30-minute strategy call. We'll discuss your goals, current marketing, and where technology can unlock the next stage of growth.