Manufacturing SEO for Industrial, OEM & Contract Manufacturers
We help manufacturers get found by engineers and procurement teams — capability pages, spec-driven content, and technical SEO that makes large catalogs crawlable.
Outcomes you can expect
- Capability, material, and process pages matched to how engineers search
- Spec sheets, tolerances, and certifications structured for search and AI answers
- Catalog and part-number architecture that indexes cleanly at scale
- AI search optimization (AEO/GEO) included — get cited by ChatGPT, Perplexity, Google AI
- Senior US-based strategist on your account — not a junior account manager
- Transparent monthly reporting tied to qualified leads, not impressions
What's included in our manufacturers SEO program
Technical SEO audit + fixes, manufacturers-specific keyword research, on-page optimization, service-area and city pages, schema markup (LocalBusiness + Service + FAQPage), monthly content production, Google Business Profile management, review automation, citation cleanup, and AEO infrastructure (FAQ schema, llms.txt, entity content). Reporting tied to qualified leads via call tracking and form attribution — not impressions.
Engineers search by process and spec, not by brand
Industrial buyers search 'CNC machining stainless steel tight tolerance' or 'ISO 13485 contract manufacturer' — not company names. Manufacturers that publish process, material, tolerance, certification, and industry-served pages capture that demand. Most industrial sites bury this inside a PDF, which search engines and AI assistants read poorly.
How we work with national clients
We engage remotely with manufacturers companies across the US. Weekly Slack + biweekly Zoom; monthly strategist call; quarterly business review. Headquartered in Brentwood, CA — work delivered by a senior US-based team. No offshore content mills.
AI search optimization is built in
Every manufacturers client gets AEO/GEO included: FAQ schema on every page, llms.txt published, entity-rich content tuned for ChatGPT, Claude, Perplexity, and Google AI Overviews. Most manufacturers SEO vendors aren't shipping this yet — it's an easy upgrade for your business in 2026.
Frequently asked
Should manufacturers publish spec data as HTML instead of PDFs?
Yes. PDFs rank poorly and are rarely quoted by AI assistants. Publish specs, tolerances, and certifications as HTML tables with the PDF as a download companion.
Is SEO worth it when we sell through distributors?
Usually yes. Search demand for your processes and part categories exists regardless of channel, and inbound OEM inquiries carry far higher margin than distributor volume.
How much does manufacturers SEO cost?
Single-location manufacturers SEO runs $2,000-$5,000/month at our agency. Multi-location runs $4,000-$15,000/month depending on number of locations and content cadence. Add-ons: technical audits $1,500-$5,000 one-time, LSA management $500-$1,500/month flat fee.
Are you a national agency or a Bay Area agency?
Both. We're headquartered in Brentwood, CA and lead with Bay Area local work for service businesses. For verticals like roofing, HVAC, plumbing, dental, contractors, and law firms — we work with clients nationwide remotely. The same person delivers both.
Ready to build the systems behind growth?
Book a complimentary 30-minute strategy call. We'll discuss your goals, current marketing, and where technology can unlock the next stage of growth.