Technical SEO Services — Fix the Foundation Before You Spend on Content
Most sites do not rank because of a content problem. They rank badly because Google cannot crawl them cleanly, the pages load slowly on a phone, the schema is wrong, and half the URLs are duplicates. Martin audits and fixes that layer directly, for businesses in San Francisco, the East Bay, and across the US.
Outcomes you can expect
- A crawlable, index-clean site: no orphan pages, no duplicate canonicals, no wasted crawl budget
- Core Web Vitals in the green on mobile, where your buyers actually are
- Schema markup that AI engines and rich results can read (Organization, Service, FAQPage, Breadcrumb)
- Internal linking that pushes authority to the pages that make money
- Migrations and redesigns that do not tank your traffic
What a technical SEO audit covers
Full crawl of the site, index coverage against Search Console, canonical and hreflang integrity, redirect chains, status-code errors, sitemap and robots accuracy, Core Web Vitals by template, render-blocking JavaScript, image weight, mobile layout shift, structured data validity, and internal link distribution. You get a prioritized fix list, ranked by impact and effort, not a 90-page PDF.
Fixes shipped, not just recommended
The difference between an audit and a result is who does the work. On most engagements Martin implements the fixes directly, or works alongside your developer with tickets written in their language, then re-crawls to confirm each item is closed.
Site migrations and redesigns
A redesign is the most common way a business loses years of organic traffic in one weekend. We map every old URL to its new home, preserve internal links and schema, stage the redirect table before launch, and monitor index coverage daily for the first month.
AI search reads the same signals
Clean HTML, valid schema, a published llms.txt, and fast server responses are what let ChatGPT, Perplexity, and Google AI Overviews parse and cite you. Technical SEO is now the entry ticket to AI visibility, not just blue links.
Frequently asked
How long does a technical SEO audit take?
Ten business days for a standard site. Large ecommerce catalogs or multi-language sites take longer because the crawl and the duplicate-content analysis are heavier.
Do you fix the issues or just report them?
Both are available. Most clients want the fixes shipped, so we implement directly or hand engineering-ready tickets to your developer and verify each one after deploy.
Will technical SEO alone increase my traffic?
Sometimes dramatically, when indexing or speed was the bottleneck. More often it removes the ceiling so content and links can finally work. We tell you which case you are in before you commit.
What does technical SEO cost?
It is scoped per site, since a 40-page local site and a 40,000-URL catalog are different jobs. Book a growth review and you will get a written scope and a fixed number.
Ready to build the systems behind growth?
Book a complimentary 30-minute strategy call. We'll discuss your goals, current marketing, and where technology can unlock the next stage of growth.